“So the more radical the innovation, the more the uncertainty; the more you need innovation in use to work out what a technology is for. Our entire approach to patents and invention is based on the idea that the inventor knows what the invention is for; we can say what it’s for. It will be worked out in use , in collaboration with users . So, you’re in a big corporation; you’re obviously keen to go up the corporate ladder. Do you go into your board and say, look, I’ve got a fantastic idea for an embryonic product in a marginal market, with consumers we’ve never dealt with before, and I’m not sure it’s going to have a big payoff, but it could be really, really big in the future? No, what you do, is you go in and you say, I’ve got a fantastic idea for an incremental innovation to an existing product we sell through existing channels to existing users, and I can guarantee you get this much return out of it over the next three years. Big corporations have an in-built tendency to reinf...
My desk drawer, a bit messy, a catchall.