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Ugly websites work - they say they care more for the customer than for polish

Mark Daoust, internet commentator.
From The Surprising Truth about Ugly Websites
When I wrote this article, I had beautiful, CSS designed websites in mind. The idea of an ugly website could present a positive message never crossed my mind. Yet the fact is, ugly websites do have the ability to present the perfect marketing message. What is that message?

You can trust us. We are a family run business and do not employ a marketing team. Our website is simple, but functional. Most importantly, our goal is to serve our customers, not necessarily learn HTML.
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