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Post-World-War (condescending) advertising encouraging women to return to the home

The war years. Men are fighting, women are cooking. There are women who have been 'encouraged' to join the workforce - temporarily - please toodle off back home when we don't need you anymore, make some more babies. Toe, toe!

The ad's copy reads:
"She has the same spirit as her grandmother who crossed an ocean or a continent to build a good life in a new way. She has replaced the words, "I don't know," with "I'll learn." Instead of saying, "My family doesn't like that," she says, "I'll cook it so well they will like it." While cradling a pack of meat like a baby.

This ad is testimony to how women have changed. I would be horrified to see this in contemporary media.

Source: TheScienceBookstore
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Comments

Jos said…
Hello
Luckily the society has evolved and although even it is left way to cross is remarkable the difference of pariedad and rights that they have changed for better. A greeting
11:04 am
Tanya Pretorius said…
Hi Jos, thanks. I would have loved to have been born in the '40s so that I could have been a teenager in the '60s. The brand of battle feminists had then is much more to my taste. I am glad for the results of the efforts of those women. I wish there were more here now.
1:11 pm
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