It's like genes are to biology what memes are to sociology. Well semiotics is kinda like the study of memes. Semiotics assumes linguistic principles in everything - and my thing that I like is how movie construction is like a language, a visual language, with linguistic units, that become slang and get passed around like sluts.
I don't think 'natural' is good. There are many things that we apply (some almost arbitrary) (some ignorant and backward ideas of natural and not-natural agenda-propagating) rules of morality. I think 'natural' is a political rhetoric, profoundly abused. 'Diversity' is the only defensible rhetoric for 'thinking' beings. We are not, of course, the only creatures that do thinking, but we are the only creatures with the power to oppress others and other creatures whose languages we don't understand. Us (badly) thinking creatures, slowly, ponderously gathering the evidence of our badness (I see no reason for your (god's) patience with us), have the ability to decide to be better than (the fashionable) 'natural' of the day. It is our responsibility to transcend our vileness. Just that. That one task. Our thinkingness I believe is for that. A world (constructed by god) to demonstrate this point. And we will find every rhetor...
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