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Noreen Hertz - How to use experts - and when not to

  • Data deluge, complexity - experts can process the info better and can come to better conclusions than we can
  • We give them parental-like authority
  • Big problem
  • Experts divide themselves into rigid camps, worshiping their own gurus, eschewing dissent
  • We have to take them on and persist in the face of their annoyance
  • We have to ask questions about their methodologies
  • Google CEO actively looks for the arms-crossed disassociated person in the room
  • Democratized expertise - shop girls get a say with the forecasting team for the company
  • Best Buy introduced a gambling chip - employees could bet on stuff and they discovered important flaws in projects
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