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TED Lessons from fashion's free culture - Johanna Blakley (2010)

  • fashion industry doesn't have copyright, you can copy someone's design under your own protected trademark with impunity
  • clothes are too utilitarian was the reason it was decided it shouldn't be protected
  • they are 'influenced' by the broadest pallettes - everyone else's ideas - a culture of copying
    copyright thinking goes that if there's no ownership, there's no incentive to create... crap
  • designers contstantly sue people copying them, and they lose
  • Tom Ford - The counterfeit customer is not our customer, (so we aren't worrying about copying).
  • virtues of copying - breathes life into old trends, vast pallette, trends get established more quickly
  • induced obsolescence accellerates change, initiates innovation
  • designers create a signature look and everyone knows when they are being copied
  • jokes can't be copyrighted, food can't be copyrighted, cars can't be copyrighted, furniture, magic, hairdos, opensource software, databases, tattoo artists shares, fireworks, game rules, smell of perfume - comics now have personas, and it works the same as a designer
  • designers copy themselves
  • in Japan they are protected, but they can't prove their novelty standard the criteria are too high
  • in Europe the novelty standard is too low, slight changes result in new protections
  • who owns a look is hard to pin down
  • and don't talk to me about money - the copyrighted industries earn a FRACTION of the non-copyrighted industries (you should see this graph... I've popped it in down below. Mindblowing x 855 x 855. Zap!)
  • suggests the fashion industry provides a better industry to use as a model in the digital future
  • readytoshare.org
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